Subscription businesses require a different mindset.

That's where we come in

We work with companies that want to
win more business at higher prices

Do you ever wonder why some subscription companies limp along while others skyrocket to incredible success? The difference is in their understanding of launching and growing products with recurring revenue.


The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences in a subscription business. The framework consists of the three revenue buckets subscription companies must manage and the three value levers subscription companies must master to put their offering in a position for accelerated growth.


The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. For companies who don’t currently have a subscription product, the third and final section prepares companies on what to expect while transitioning to one.


If you are trying to launch a new subscription product, grow an existing subscription, or transition a traditional product to subscription, then do yourself a favor and read Win Keep Grow. It is filled with Aha moments and insights to help your subscription skyrocket.

Subscription businesses are like most businesses in many ways,
but there are huge differences which require a different mindset.

Choose Your Business Building Journey

Explore ways to accelerate your business from the leading expert in pricing

Hard Copy

$ 25
  • Mark’s second book, Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business is set top launch October 2021. Accelerate your business today! Available in the US only.

Hard Copy

$ 45
  • Don't miss out on your chance to receive an autographed copy and personal message from Mark. Reserve yours today! Available in the US only.

Autographed Book & Course

$ 250
  • Receive valuable insight from our highly beneficial online course, Accelerate Your Subscription Business. Learn the framework and tools necessary to build confidence and prioritize your activities. Book available to ship in the US only.

Accelerate Your Subscription Business Course

Your Blueprint to Packaging & Pricing for Growth

With the extedned book package you will receive the information YOU need in order to drive growth in your subscription business. Clarity and certainty will be established around which tasks drive growth at your current stage.  Subscription business models are new and confusing. You are extremely busy creating and implementing products and programs. You and others have so many more ideas than resources.  This course provides you the framework to think about subscription businesses that will give you the tools and the confidence to prioritize your activities.


Here’s what you’ll learn in this course:

  • The three revenue buckets and how they drive your prioritization
  • The three value levers you can pull to create and capture more value
  • Which growth strategies are best for you based on the life cycle of your product
  • The four ways you can grow revenue from a single customer

We work with companies that want to
win more business at higher prices

Mark Stiving, Pricing Expert

Mark has been curious about pricing since being a child when he wondered why companies use 99 cents as price endings and later studied that topic in his doctoral program at UC Berkeley. He has researched pricing, was a pricing executive at a $2.5B semiconductor company, and used pricing when starting and selling three companies.


Mark’s mission is to educate salespeople about value-based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value and that’s when they bring in Mark to  help connect the dots.

About The Author

Mark Stiving is a pricing educator and advisor with a Ph.D. in marketing (pricing) from U.C. Berkeley and more than 25 years of experience helping companies implement value-based pricing strategies to increase profits. A pricing educator and advisor, Stiving has helped esteemed companies like ADP, Cisco, Fiserv, Sabre, Splunk and ThermoFisher as well as hundreds of small businesses and entrepreneurial ventures. He is the author of three highly rated and readable books:
Impact Pricing: Your Blueprint for Driving Profits
Win Keep Grow: How to Price and package to Accelerate Your Subscription Business
Selling Value: How to Win More Deals at Higher Prices.

He has also been the author of his weekly Impact Pricing blog since 2010. Mark hosts the popular podcast called Impact Pricing. See more content from him at

Mark lives in Reno, NV with his wife Carol and dog Jake.

Order Your Autographed Copy of


Order Your Autographed Copy of


Plus get access to our online course

Accelerate Your Subscription Business